Luiz Carlos Trabuco Cappi has amassed quite a list of accomplishments, and he has done a lot for Brazil in the difficult areas of finance and banking. As of right now, Luiz Carlos Trabuco Cappi is the CEO of one of the largest and most influential banks in Brazil, which is Bradesco. The purpose of this article is to introduce him to his fellow billionaires and financial movers and shakers in the United States and Western Europe.
Brazil is considered an emerging economy, so the financial news people receive in the first world does not focus as much on the men and women making it into a nation and economy considered a major player to the financial markets in New York City, London and Tokyo. Instead, the financial news is usually centered around what opportunities billionaire investors in western and far eastern nations can take advantage of. The leads to to the public and new investors void of knowledge about smart and driven people in the financial sector like Luiz Carlos Trabuco Cappi.
This article is also going to tell the story about why and how Luiz Carlos Trabuco Cappi deserved the award of the entrepreneur of the year in finance in 2015, and it will also explain how he got it. He was always a savvy business man and an ambitious executive for Bradesco, but it was not until 2009 that he was able to take a crucial and major step at the institution. It all started with fixing the bank he currently presides over as the Chief Executive Officer. He was not simply appointed to the position and promoted from the outside, which seems to happen more often all over the globe if a company or especially a financial is undergoing some distress. His climb to the top as CEO began on an already high rung of the ladder in the form of bank president. In the spring of 2015, Luiz Carlos Trabuco Cappi went from being an executive at the Bradesco Bank to taking on the presidency of the bank.
Prior to Luiz Carlos Trabuco Cappi taking over the presidency of the bank there was a sudden loss in financial ranking. Bradesco had an intense and close rivalry with Itaú Unibanco, another powerful Brazilian bank that was always fighting to become number one. Right before the shakeup leading to Luiz Carlos Trabuco Cappi assuming control of the presidency, Itaú Unibanco took the top spot for banking from Bradesco. By reading between the lines, there were near obvious reasons Bradesco lost its top spot, and the investors and upper management assumed the many reasons for falling to second second place were preventable. This is all speculation of course, but these are actions are the norm for banks and corporations. Besides, there is no other reason to rename a new president and begin employee shifts if the problems causing the downfall in ranking were simple enough for the competition to take over. There competitor obviously had financial prowess to be the second best bank, but in order to take number one it would have to be because of a large positive event or a negative events or series of events for Bradesco. Whatever the reason, the board of directors saw the potential of Luiz Carlos Trabuco Cappi, which led to his ascension. Once Luiz Carlos Trabuco Cappi officially took his new job, his subsequent decisions and the events that led from them were definitely unorthodox.
Luiz Carlos Trabuco Cappi made it abundantly clear that holding the rank of number one was not his goal. His priority was providing stellar service to individual banking clients and the municipalities Bradesco served. Although it is a common promise in speeches, he delivered. While he was gaining the public’s approval and their businesses, he made the first of many decisions that would catapult him to the CEO position and restore Bradesco as the number one bank and as a worldwide financial super power. Lázaro Brandão, the chairman of the board, gave the green light for Luiz Carlos Trabuco Cappi to use $5.2 billion to purchase Brazil’s branch of the HSBC, which was the largest Brazilian business as of 2015. This led to Bradesco to take the lead over Itaú Unibanco in volume of account holders, networking and collective investment funds. The move made by Luiz Carlos Trabuco Cappi also poised Bradesco to overtake Itaú Unibanco in at least three other crucial areas, and the accomplishments proved Luiz Carlos Trabuco Cappi was a financial genius, and it also proved he was going to become one of the greatest leaders in finance Brazil would have.