Month: October 2017

The Architectural Students At Orange Coast College Are Being Supported By DeNova Homes

DeNova Homes is proud to support Orange Coast College’s architecture students at an educational event. As the President of the Division, Alan Toffoli spoke on the OCC campus to 40 students, then gave an onsite tour of two model homes, and the construction in Costa Mesa at the Aura site. There are 33 detached residences designed as a compliment to the coastal character of the city, and the unique location of Orange County. Aura encompasses three floorplans with a loft or study and three or four bedrooms. The homes are 2,143 to 2,401 square feet, two-stories, with a private yard, and additional parking to the two-car attached garage. Learn more:


The home exterior options include Spanish, Plantation, and Modern Farmhouse. The interiors feature designer-selected hand-laid tile flooring in the entry, master bath, and kitchen, plush carpeting, designer, shaker-style cabinets, European Quartz countertops throughout, and a Bertozzoni appliance package in stainless steel. Aura is one mile from the Pacific Ocean, and close to hidden neighborhood gems and hotspots. Learn more:


DeNova Homes has a 25-year reputation for one of California’s most respected builders of homes. They are a family-owned, private builder, incorporate the surrounding areas unique character, address every community on an individual basis, and are committed to building the very best. DeNova homes is committed to building much better communities, and has a passion for individual’s and their homes.


OCC or Orange Coast College has an athletics department devoted to providing student athletes the opportunity to achieve their athletic and academic goals in the right environment. Their students pursue competitions at the highest level, and are taught the principles and values of the department. They are taught to value respect, personal responsibility, fair play, sportsmanship, and athletic excellence. OCC has a mission to contribute to the pride of their community with the successful performance and academic achievement of their student athletes. They are proud of the identity of OCC, being an integral part of the community’s identity, connecting to the community with high school athletic events and sports camps, and providing entertainment. The Department has placed their dedication into developing the leaders who will serve the community once they have completed their studies at OCC.


Digging into the Success Story of Fabletics

Fabletics is a company that was co-founded by Kate Hudson, an American movie star. It is a branch of JustFab, which is a highly successful online retailer. The company, having been in business for three years now, has managed to create over two hundred and fifty million dollars as revenue. Fabletics is a subscription service working much like JustFab. A customer pays a monthly fee and selects an item of clothing, which is then hand-picked for them by in-house stylists to create a personalized feel and touch.


They offer not only athletic wear but also evening wear made of the same high quality and comfortable material. This is to provide comfort for both night and day without sacrificing style. They also offer durable swimwear that is both fitting and great looking when worn. This company also focuses on being all-inclusive by making a wide variety of styles and sizes to fit about any body type or age. They also allow the customer flexibility to choose to wear what they like.


This firm is using reverse showrooming to climb the ladder of success. Showrooming saw people browsing offline and buying goods elsewhere. Their unique start has enabled them to reverse this model; they have turned browsing into positive. This strategy of reverse showrooming has enabled them to build relationships, get to know the local market better and be reliable.


With reverse showrooming, thirty to thirty-five percent of people that make purchases are already subscribers while twenty-five percent become new members. Fabletics doesn’t much care about where the customer buys from; retail is also another important aspect of service.


To retain the customer’s brand journey, showing the right information both in the digital and physical; Fabletics puts this in practice. Stocking of stores is done by considering various inputs which include social media sentiment, local members’ membership preferences, real-time sales activity and store’s heat-mapping data.


Focusing on people, culture and accessibility is yet another milestone for success. As Fabletics grows and moves into new territories over time, the balance of customer education, lifestyle and customer experience is paying off. Fabletics can be considered among the growing army of risk-positive and data-aware brands that understand the new consumer. Fabletics is embracing the new type of showrooming and is investing in physical retail experience to give the perfect consumer experience, whether of online or offline. Fabletics is defining itself with data science and enterprise technology.