Month: March 2017

How Todd Lubar Has Helped People In The World Of Real Estate

Todd Lubar is an inspiring real estate professional who has helped create change in the last several years. Starting his career back in 1995, he graduated from college with a degree in speech communication. He always longed for striving to help others, and so he started as a loan originator for a big corporation. He eventually formed different relationships with CPAs, financial planners, insurance agents, and even real estate agents. Now, he works with them personally and is part of his list of good contacts. It is through his hard work where he finally got on the right track and found his path on helping others and making change.

According to, he spent about 12 years of his work in this industry before realizing that he could help others. This feeling and wanting to help others is what made him create the Legendary Financial, LLC. Right under the financial division, you will find that he lends to companies and individuals. This allows for him to borrow to those who are usually likely to be overlooked by the traditional sources that lend money. He has now been involved in more than 7,000 real estate and lending transactions. Back in 2008, he was finally able to invest in other areas like commercial demolition and other ventures.

Nothing is more difficult than becoming a homeowner, but people like Todd has made this a real possibility for so many people. He does everything that he can to provide and create solutions for those ready to become homeowners. The Baltimore real estate crisis is what has made it such a difficulty for new people to get a real home for themselves. For those interested on getting this done, Todd is more than willing to help and provide his services. His loan expertise ( is what has helped so many fulfill their dreams of becoming a homeowner.

It is through his work forming relationships with so many people from lenders, banks, and everybody else in between that helped him create results for him on helping others get the loans his clients need. Todd is the definition of a guy who helps people.

View his Linked In bio for more info.

What do Fabletics and Reverse Showrooming have to do with each other?

By now everyone not living on Mars has seen commercials advertising Kate Hudson’s fashion line called Fabletics. Kate and other fashion icons dance about in trendy athletic wear to encourage us all to order from her company, Fabletics.


It’s a cute play on words. The first section is the word “fab” a somewhat a campy way of expressing approval and even fun. The second part of the company name is the end of the word “athletics”. It’s memorable and playful.


Putting the Order before the Showroom

Fabletics has elected to take a backwards approach to brand building. The well-trod path would be to develop designs, advertise and then start opening stores – hoping people will come in and shop. The stores are the showrooms for the offered products.

Rather, Fabletics refused to build any structures until the brand was established. The website became Fabletics’ virtual showroom, uniquely not supported by any brick and mortar store anywhere.


Fabletics further reversed the traditional retail approach by using a subscription approach to sales. Many, many retail entities offer incentives, point systems, multiple purchase discounts and coupons. The difference with Fabletics is that the company wants to sell to customers and keep them; Fabletics is founded on the concept of regular, repeated business.


Becoming a VIP

Many people are hesitant to subscribe to anything. Too many of us have had experience of magazines we never read, books we never remember to return and boxes of fresh veggies that rot in the crisper before we can use them.


To entice people into the subscription, Fabletics makes an offer too good to refuse. They offer some excellent examples of their craft at a substantial discount, with a little catch. Before you become a VIP, you take a short survey of your fashion and athletic habits and preferences. This data is the foundation of the unique collection Fabletics will create for you.


Fabletics is not only offering quality, fashion-forward products are substantial discounts, they are also offering to provide a curated collection for you. They track your purchases and returns, adding to their database, and each monthly, automatic order reflects their information on your personal preferences.


VIP with a Plus

By combining fashion with personalization supported by competitive pricing and a wealth of discounts, Fabletics is creating a VIP club you can’t afford to miss. Each aspect of the marketing builds on the previous to add depth to the connection between the customer and Fabletics – it’s a remarkable concept, and is seems to be working for Fabletics.


From Reverse Showrooming to the Showroom

With a dedicated, established customer base brought on by subscription, Fabletics is now creating physical stores. However, even those traditional stores are far from traditional. Fabletics uses the data collected from various geographic areas to stock each store with clothing that is popular in that area. See how remarkable this is? It’s a perfectly balanced circle that is poised to keep bringing in new Fabletics customers.